There are many ways to build a good website. Experts of web design offer each concept, among others Golden Rules according to Schneiderman.
The eight golden rules include: consistency, shortcuts, informative feedback, dialog, error prevention, easy reversal, internal control, and memory load. These parameters can be used as a standard to build a website that provides good facility to users.
1. Consistency
A website must have consistent design so that users are not doubt to see the interface. A consistent design may be consisting of variables: column of articles, menu name, menu structure, icon size, icon style/form, and others.
Why must be consistent?
Because users/people usually obey to habit. If first time they access login button in left side, next visit they will find the login button in left side too. If first time they look at a website with black background, next visit they will be doubt when seeing the website with blue background (different color).
2. Shortcuts
Shortcut is alternative ways to access some facility. Usually shortcuts give ways shorter than usual ways. For example: shortcut Enter for login button or save button or other bottons.
Users will be quicker to save data by pressing Enter key on keyboard than looking for it on structured menus.
3. Informative feedback
This rule is useful to make users confident: Have they clicked a link or not? We know that color of links on websites frequently change after clicked. For example, color of link before clicked is black, so after clicked become red. It will not make users to click the link repeatedly.
When we want to save data, it will be better if a website displays confirmation: “Are you sure want to save data?”
4. Dialog
Website must provide facility “dialogs to yield closure”. This parameter can give clearness of process to users. For example, when we did login successfully, usually website gives us confirmation “Welcome”. It informs to users that their tasks were finished, and then they can continue next tasks.
5. Error prevention
We often find similar prevention when doing login to our e-mail. If we enter incorrect password, then clicking Login button, so we can not go to our e-mail. Reaction of system is giving us that entered password is incorrect, or password box become red, or cursor is focused on the password box. This reaction help users to know what is their error. Even frequently we are helped system to solve our password, such as “your password is less than 6 characters”.
6. Easy reversal
New users usually like exploring of a website. They don’t know what ending of a menu, but they want to try it. In this habit, frequently users want to cancel their steps and back to step before. So, Back button can help them.
In other case, we also ever fill a form, then we want to cancel the form. So, Cancel button can help us for it.
7. Internal control
Not all people know weakness of a website, so they will access it freely to get needed information: any pages, any links, any menu, and so on. Therefore, it’s better a website doesn’t have error links, error pages, and any errors. If a website does not have information what is needed by users, so it must inform them “the information is not found.”
8. Memory load
A website must be able to reduce short-term memory load. As we know that people often forgetting, so website must give users’ track for their selves.
We will be easy to know what page is being accessed us if the page has page title that relevant to what article is being read us. Change of link’s color also will reduce memory load, so users will know which links are not accessed yet.
In practice, we can build more variables for a website based on the Golden rules above. Of course, produced variable will be variation according to each real need.
REFERENCES
[1] Cha AP, Romli A. 2010. Human-Computer Interaction of Design Rules and Usability Elements in Expert System for Personality-Based Stress Management. International Journal of Intelligent Computing Research, Vol. 1, Issue 1/2, March/June 2010, hlm. 33-42.
[2] Satzinger JW, Jackson RB, Burd SD. 2007. System Analysis and Design in Changing a World, 4th. Canada: Thomson.
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